From segmentation to close.
Most sales problems aren’t effort problems. They’re focus, structure and process problems. I help you aim your team at the right customers and give them a repeatable way to win.
Built for
- SMBs scaling beyond founder-led sales
- Digital agencies selling to local businesses
- Platforms & publishers running direct or channel sales
- Sales leaders inheriting an underperforming team
Signs your sales engine needs tuning
- Reps spend time on prospects who were never going to buy.
- Pipeline looks full, but the forecast keeps slipping.
- Top performers win on instinct — nobody else can copy it.
- Deals stall after the demo or proposal stage.
- Territories, quotas and commission feel arbitrary.
- The CRM is a record of activity, not a tool for managing it.
Six stages, one joined-up system
Each stage is diagnosed and tuned in order — because fixing closing technique won’t help if you’re targeting the wrong segment.
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Segment
Define the markets and ideal customer profiles worth winning.
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Target
Prioritise accounts, design territories and set fair quotas.
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Engage
Outreach cadences, messaging and channel mix that get replies.
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Qualify
Clear criteria so reps invest time only where it pays.
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Propose
Value-led proposals, pricing and packaging that stand up.
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Close
Negotiation, objection handling and a clean hand-off to delivery.
Practical outputs your team uses on Monday
Segmentation & ICP
Documented customer segments, profiles and priority lists.
Sales playbook
Stage definitions, talk tracks, objection handling and templates.
Pipeline & forecasting
CRM stages, exit criteria and a forecast you can trust.
Team structure & incentives
Roles, territories, quotas and commission plans aligned to goals.
Coaching rhythm
Pipeline reviews, deal clinics and 1:1 formats for managers.
Sales dashboard
A short list of leading indicators, reviewed weekly.
Engagement options
Sales Health Check
Start hereA fixed-scope diagnostic of your segmentation, pipeline and team, with a prioritised action plan.
Optimisation Programme
Most chosenHands-on redesign and roll-out of the stages that matter most, working alongside your sales leaders.
Sales Leadership Coaching
OngoingRegular coaching for sales managers and directors to sustain performance.
Is your team chasing the right deals?
Start with a 30-minute conversation about your pipeline.