Fewer leaks between marketing, sales and delivery.
Revenue is lost in the gaps between teams: leads nobody calls back, hand-offs that drop context, customers who go quiet after onboarding. I optimise the workflows and communication that connect them — so more contacts convert and fewer customers churn.
Where revenue leaks
- Marketing
Attract & capture
Campaigns, forms, inbound calls and lead scoring.
Leak: leads captured but never routed, scored or followed up.
- Sales
Contact & convert
Speed-to-lead, follow-up cadence and qualification.
Leak: slow first contact and too few attempts per lead.
- Fulfilment
Onboard & deliver
Hand-off from sale to delivery, set-up and first value.
Leak: promises made in the sale lost in the hand-off.
- Customer success
Retain & grow
Communication cadence, reporting, renewal and upsell.
Leak: silent customers who cancel without warning.
Three levers
Workflows
AMap how work actually flows today, remove duplication and automate the repetitive steps.
- Lead routing & assignment rules
- Lifecycle stage definitions
- CRM & automation clean-up
Communication
BAgree who tells whom what, and when — between teams and with the customer.
- Marketing–sales SLAs
- Sales-to-delivery hand-off briefs
- Customer contact cadences
Retention
CSpot churn risk early and give customers reasons to stay and grow.
- Onboarding journeys
- Early-warning health signals
- Renewal & save playbooks
The numbers we’ll move
We agree a baseline in week one and track the same handful of indicators throughout.
Speed-to-lead
Time from enquiry to first contact.
Contact rate
Share of leads reached by a person.
Lead-to-customer conversion
By source, segment and rep.
Time to first value
From signed deal to live customer.
Churn & retention
Logo and revenue retention by cohort.
Cost to serve
Effort per customer across teams.
Engagement options
Journey & Workflow Review
Start hereEnd-to-end mapping of marketing, sales and fulfilment, with leak points and quick wins identified.
Efficiency Programme
Most chosenRedesign and implement the priority workflows, SLAs and retention processes with your teams.
Performance Reviews
OngoingMonthly review of the metrics and processes to keep improvements on track.
Find the gaps before your customers do.
A 30-minute call to walk through your lead-to-customer journey.