Senior commercial leadership, without the full-time hire.
An experienced Chief Commercial Officer or Chief Marketing Officer, embedded in your business for a set number of days each month. Strategy, team leadership and accountability for results — at a fraction of the cost and commitment of a permanent executive.
When a fractional leader makes sense
Growing SMBs
Past founder-led sales, not yet ready for a full-time C-level hire.
Agencies & networks
Needing a senior hand to professionalise sales and marketing.
Platforms entering new markets
Launching in Europe or North America and needing local commercial leadership.
Interim cover
Bridging a leadership gap during a search, restructure or transition.
Owning revenue
As fractional CCO
- Commercial strategy, pricing & packaging
- Sales team structure, hiring & coaching
- Partner & channel strategy
- Pipeline, forecasting & board reporting
Owning demand
As fractional CMO
- Positioning, messaging & go-to-market
- Marketing plan, budget & channel mix
- Lead generation aligned to sales capacity
- Agency & supplier management
Flexible by design
- I
Advisory
A senior sounding board for the CEO and leadership team. Monthly strategy sessions and on-call support.
- II
Embedded
Part of your leadership team with line responsibility for sales and/or marketing.
- III
Interim
Full-time or near full-time cover for a defined period, with a hand-over plan.
The first 90 days
- Days 1–30
Listen & diagnose
Meet the team, customers and partners. Review numbers, pipeline and processes. Agree priorities with leadership.
- Days 31–60
Plan & prioritise
A commercial plan with targets, owners and a small set of metrics. Quick wins under way.
- Days 61–90
Execute & embed
Operating rhythm in place: weekly reviews, monthly board reporting, team development plans.
Frequently asked
How is this different from consulting?
Can you work remotely?
What happens when you step back?
Need senior leadership now?
Let’s talk about the role, the scope and whether fractional is the right fit.