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35 years on the commercial front line.

I’m Paul Wood, Managing Partner of Elias+Wood. I’ve spent my career in sales and marketing leadership across the directories, local search and digital marketing industry — in the US, Canada, Austria, Ireland and across Europe.

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Why I do this

I started in marketing at GTE Directories in the US, then went on to executive roles at Herold in Austria, SuperPages (Verizon) in Canada, FCR Media in Ireland and across Europe, and most recently Insites, where I led sales, marketing and partnerships. Along the way I’ve sat on a management board, run a $103 million marketing budget and launched digital products into established print businesses.

The common thread: the businesses that grow fastest aren’t the ones with the best product. They’re the ones whose sales, marketing and delivery teams work as one system.

Today I help SMBs, agencies and platforms build that system — through sales force optimisation, operational efficiency work, and as a fractional commercial or marketing leader. I’m based in Tallinn, Estonia and work with clients across Europe and North America.

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Why I do this

$103M

marketing budget led at SuperPages Canada

6 months

to launch Canada’s leading online directory

10

European markets as Group CMO, FCR Media

Golden Lion

Cannes, 2002, for our outdoor campaign

Where I’ve worked

  1. 2017 – today

    Managing Partner, Elias+Wood

    Go-to-market, segmentation, sales deployment and training for businesses in the local search and digital marketing sector.

  2. 2020 – 2026

    VP Sales & Marketing, then VP Partnerships — Insites

    Led sales for a sales-enablement platform used by hosting companies, agencies, Yellow Pages publishers and telcos worldwide; then built partnerships with agency networks, platforms and marketplaces.

  3. 2012 – 2018

    Marketing Director, then Group CMO — FCR Media

    Strategy and new product development for a leading SME digital agency operating in 10 European countries; previously Marketing Director in Ireland (Golden Pages).

  4. 2000 – 2004

    VP Marketing & Business Development — SuperPages (Verizon) Canada

    Launched Canada’s leading online directory search engine in six months ($17M+ revenue). Led 65 marketers and a $103M budget.

  5. 1998 – 2000

    Marketing Director & Management Board Member — Herold Business Data

    Revenue grew 23%+ a year and profitability 35% at Austria’s leading information services company.

  6. 1990 – 1998

    Marketing — GTE Directories / Verizon

    Where it started: directory marketing in the US.

MBA, Marketing — TCU Neeley School of Business

Education & languages

BA Political Science, Texas Christian University. Westminster School, London. English (native), German (working), French (elementary).

Co-chair, Sales Directors’ Roundtable — Siinda

Industry leadership

Bringing together sales leaders from across the local search and digital marketing industry at Siinda events in Europe.

Contributor, Siinda Landscape Study

Research

Research into how small businesses engage online, and what that means for the agencies and platforms that serve them.

Four principles

  1. Practical over theoretical

    Changes your team can use next week, not a report for the shelf.

  2. Data, then opinion

    Every recommendation starts with your numbers.

  3. Whole journey

    Marketing, sales and delivery treated as one system.

  4. Built to last

    I measure success by what still works after I leave.

Let’s talk about your growth.

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